Hello Nordstrom Team!

As mentioned in my email, I’m Cortney, the creator and influencer behind the Seattle-based style blog — The Grey Edit — an evolving collection of stories across fashion, life and travel. Welcome to my little space on the internet!

I’m wondering if I might grab your attention for a few minutes regarding a potential collaboration — specifically around Nordstrom Made.

EXECUTIVE SUMMARY

Before diving in, here’s an overview of what you’ll find on this page:

• Background
  • my relationship with Nordstrom
  • my goal with The Grey Edit
  • why I’m passionate about Nordstrom Made brands
  • examples of blog posts I’ve created about Nordstrom Made brands + a top performing Anniversary Sale guide
• Proposal
  • a monthly partnership that could meet both of our goals
  • media kit with more about me, statistics on my blog, audience and overall impact across all channels
  • link to collaborations

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A LITTLE BACKGROUND…

I’ve been a lover and loyal shopper of Nordstrom since moving to the PNW ten years ago. I worked the sales floor across various departments, spent time in corporate marketing and now have found myself working to build my own business as an entrepreneur in the blogging and e-commerce space — all the while applauding the advancements and successes your brand continues to have. I truly believe Nordstrom is paving the way in the retail space — and are set to win in the end.

My goal with The Grey Edit is to build an authentic audience of women who aim to enhance various aspects of their life with style. I’ve been working to create relatable content to inspire them to find their own personal style — or edit. Encouraging them to focus on “elevated basics” and “elevated products” that add value to their life. I love encouraging these women to evolve their style by trying out new pieces and items to elevate their everyday. 

I feel passionately about the in-house brands Nordstrom creates and carries. Not only have brands like BP, Leith and Zella reeled me in early on with their approachable, on-trend offerings as a new customer — but brands like Chelsea28, 1901 and Treasure & Bond have evolved and grown with my style as a more seasoned customer over the years. I know this remains true for many women in my audience as well. And if they’re not yet Nordstrom shoppers — these brands serve as the perfect entry-point and acquisition play for joining the Nordstrom family.

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View some of my past posts highlighting Nordstrom’s exclusive brands —

Modern Feminine Thanksgiving Dressing with Chelsea28

From Desk to Dinner : Something Navy Green Belted Dress

Your Next Summer Event in Pinstripe & White featuring Leith

+ my top performing style resource that received over 1500 hits —

The Ultimate Nordstrom Anniversary Sale Shopping Guide

MY PROPOSAL…

I’d love to partner with the Nordstrom Made team in a way that would serve both of our goals:

• On your end — I could help drive awareness and sales to your business on specific new collections across featured exclusive women’s brands
• On my end — you could provide me with pieces from varying collections so I may create content for my audience and spread the word about why I feel Nordstrom’s exclusive brands are the perfect way to “elevate a woman’s everyday”

On a monthly basis, your team could determine what brand you’d like to focus on — whether that be Halogen, 1901, Treasure & Bond, Leith, Zella or Chelsea 28. I could propose a story leveraging an outfit from that specific brand’s available collection. I would link back to your site, use any specific tags needed for your campaigns and provide a set of deliverables across my blog and social channels.

Below you will find my media kit with more information and statistics about TGE and if you follow this link to the collabs page on my site, you can find a list of the partnerships I’ve had thus far.

I’d be honored to represent Nordstrom Made as an influencer. And if any of this sounds of interest to you, please let me know! 

Many thanks and I look forward to your reply.

// cb ✌????

The Grey Edit | Media Kit _ May 2019